LEGO® Publishing announces strategic partnership with AMEET to launch LEGO Books

For more than 10 years LEGO System A/S, the iconic Danish toy company, has seen rapid growth in its book and magazine Publishing business, working with a small number of select partners to create a successful global licensed publishing list that has delighted and inspired LEGO fans around the world. In a move that turns conventional licensing business models on its head, the LEGO Group announces a global strategic partnership with its long term partner AMEET to launch a new publishing imprint, LEGO® Books. LEGO Books encompasses a new line of innovative playful reading experiences that captures the LEGO spirit in print, digital and audio. This new imprint will complement the titles from existing publishing partners: Blue Ocean, Chronicle, Disney Press, Dorling Kindersley, Egmont, Kids Media, Scholastic and Universum.

Taking LEGO Publishing away from the standard licensing approach, the terms of the new LEGO Books partnership will allow AMEET to co-create and cooperate with LEGO Publishing to develop a fresh range of unique books across multiple categories that will combine storytelling, play, learning and creativity – closely mirroring and enhancing the experience of playing with LEGO bricks and building sets. Furthermore, AMEET will leverage its network of international contacts to establish partnerships with publishers and retailers in all categories in territories worldwide from 2021 onwards.

Andrea Ryder, Global Head of Publishing, says “The LEGO system in Play is loved by children around the world because it is a unique play experience that combines storytelling, creativity and playful learning. The incredible growth of our publishing business proves that books are the perfect vehicle to capture this experience and has shown that the LEGO brand occupies a unique position in a competitive licensing market. By launching LEGO Books in a strategic partnership with AMEET, we will develop a range of ‘Playful Reading’ titles in multiple categories to capture the very essence of LEGO play and occupy a unique position in the children’s publishing market worldwide. This partnership will also allow us to support the LEGO Group’s vision to become a global force for learning through play.”

In preparation for Frankfurt Bookfair AMEET will be starting conversations with publishing partners around the world for an expanded LEGO Books book program that includes early readers, author-lead middle grade fiction, picture books and a learning and STEAM line launching 2021 alongside an existing portfolio of ever- evolving activity and novelty books with LEGO bricks. Piotr Modlinski, CEO and founder of AMEET says, “It has been a lifelong ambition of mine to create high-quality books for children around the world.  I am honoured and excited to cooperate even closer with a world class partner like the LEGO Group with whom we share common values and vision. LEGO Books will write a new chapter in children’s publishing to promote reading, storytelling and creative play.”

about ameet publishing


AMEET Publishing House was founded in 1991 as a family company. Initially our activity consisted mainly of distributing video games, books and puzzles on the Polish market.
Before long we managed to finalize a contract with the Walt Disney Company, which was the beginning of a lasting licensing cooperation.

Ever since we have been building our portfolio, working together with brands which are well-known and held in high regard throughout the world.


2005 was a decisive year for our company. It marked the beginning of our cooperation with LEGO, which helped us increase our global presence.

Our next success was the founding of the AMEET VERLAG company, which distributes books on the German market.

As part of our global operation we also have local representatives in US, UK, Russia, France, Spain and China.  Please see the contact us page for details.

AMEET in the world

Currently AMEET books are available in:

44 COUNTRIES

25 LANGUAGES

…and growing.

We create for children
and with children in mind

Ever since the beginning, the main goal of the company has been to create quality books, which support the development of children and give them lots of opportunities to play. Initially our publishing plan was dominated by activity books. With time our portfolio has been expanded to include new series, thanks to which today we can offer a wide range of publications that meet the needs of children of various ages.

We develop children’s imaginations

For over 25 years we have been focused on making books that inspire the youngest readers and fire their imagination and creativity. We are aware that children are a very demanding audience and that’s why our books are full of interesting activities, unconventional ideas and remarkable solutions. For us, our youngest readers are the most important reviewers and they constantly inspire us to action – to push for development and the improvement of our books. The happy faces of children reaching for AMEET publications are our best reward.

Our books

Creativity without bounds

Our team consists of people with passion, who constantly seek new inspiration. We are not afraid of challenges and we cooperate with artists, graphic designers and illustrators from all over the world.

Quality is key

It is very important for us that our books meet the needs of our clients – not only the youngest ones. At every production stage we pay attention to whether our publications comply with the highest standards and safety regulations. Specialists from a wide range of fields work on the substantive aspect of the books and the final products are tested by children and their parents. That is why those who pick AMEET books can be certain that it is the best choice.

Our growth couldn’t take place without partnership. Please feel free to contact us directly or find your country manager.

AMEET in the world

Currently AMEET books are available in:

44 COUNTRIES

25 LANGUAGES

…and growing.

We develop children’s imaginations

For over 25 years we have been focused on making books that inspire the youngest readers and fire their imagination and creativity. We are aware that children are a very demanding audience and that’s why our books are full of interesting activities, unconventional ideas and remarkable solutions. For us, our youngest readers are the most important reviewers and they constantly inspire us to action – to push for development and the improvement of our books. The happy faces of children reaching for AMEET publications are our best reward.

Our books